How to Write an Epic Blog Post?

How to Write an Epic Blog Post?

by: Arlene Gentallan

How to Write an Epic Blog Post?
How to Write an Epic Blog Post?

        Writing epic blog posts is one of the foundation to create a successful blog. It's indespensable to realize the importance played by each and every posts you make to unleash your blog's potential.


Epic Heading / Title

        Fact: There's a greater number of people who read a blog post's title as compared to the actual content. Why? Because the article's heading fail to entice them towards it's content.

        Your blog's heading should do it's part of making the content delicious in your reader's eye even before they see it. It's better to start off with a heading that's powerful enough to grab readers.

        Start right with a powerful blog post heading and you have your first blog traffic generator.


Add Value

        People surf online because they need something, which most of the time is information. Providing them a blog post which is helpful, and useful will never be an outdated strategy to gain readership.

        Add value to your blog by ensuring your every post caters to your reader's needs.

        But how will you know what your audience needs?

        First you have to take the extra mile of finding out who your target demographic is. What kind of blog do you have and who are those most interested on your topic?


Who is your target audience?

        Although your interest may be your driving factor for continuing your blog, you should never leave out your reader's demand. It's your audience that can best tell what your post should be about.

        Not every blog appeals to every people so it's important to know those specific group of people who are really passionate and interested on your blog topic so you can better cater to them.



Long blog post vs. Short blog post 


        So what's a better blog post? Is it a long blog post or a short blog post? But does length really matter?

        The answer depends on the type of your blog and how you deliver your content to your audience in a way that appeals to them. There's no clear cut single formula for creating a successful blog based simply on content length.

        But there's a way to find the formula that specifically works for you. Short or long, find out which one better suites your blog:


Short but appealing 

        Shorter blog posts can stand on their own. There are those types of blog utilizing mainly images and videos, with few texts, as a means of sharing information but are successfuly driving tons of traffic. They key is to to be able to deliver what your blog got to offer in a way that's fun and interesting.

        With the ever increasing use of social media to share and communicate, a sharable short content can get you a long way when it comes to generating traffic.


Long and informative.

        Long blog posts offers several advantages. With a long blog post consisting of more than a thousand words, you can provide more information to your readers. Longer posts usually have better search engine ranking because of factors like having more chance of being able to use a specific keyword/keywords throughout the content.


Structure and Organization 

        It's easy to confuse readers when you have too many ideas embedded in your post. This is especially true with a long blog post. The last thing you would want is to have your readers get lost in the sea of your content and for them to forget what you are talking about in the first place.

        Help your readers work their way through your content by subdividing it into easily understood parts. It's a great way to keep your blog content organized so you readers can skim and go back to the part they find interesting or need to reflect at.

        Never overwhelm your audience with a huge chunk of text. There are ways to better structure your blog content:
  • Bullets
  • Table of Contents
  • Numbering
  • Subheadings

Boredom killer  

        Not everyone has the focus to read a full article. Concentration and patience is a rare character especially towards something boring. Don't make it hard for your readers.

        Do your part. You have to grab your reader's attention throughout your post or they'll just leave. Just so you know, there's no use to an article if no one will want to read it in the first place.

        Most people find a a blog post consisting of only plain text content to be boring. So incorporate boredom killers on your post:
  • Images
  • Videos
  • Infographics


Links 

        There's always those extra information you can't and shouldn't squeeze in a single blog post. That's where external link to related resources is valuable. That's a short way to avoid knowledge overload. Linking to your post to your other epic contents provides additional value to your readers.

        Put featured blog post on your blog's sidebar or towards the end of your every post. It's also convenient to embed hyperlink texts throughout your blog content especially on those parts they need clarification at.

        Adding links to your blog content is a great way to recommend your older blog posts and drive fresh traffic towards them.


It's a matter of presentation 

        How to write an epic blog post? Along with what you can offer your audience, it's a matter of how you present your blog content and deliver your thoughts and ideas. Use combination of strategies from above to get on top.



Summary of Contents:

Epic Heading / Title
Add Value
Who is your target audience?
Long blog post vs. Short blog post
Short but appealing
Long and informative
Structure and Organization
Boredom killer
Links
It's a matter of presentation



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